← All work
Turning store data into daily decisions.
Bringing analytics into the Zid merchant app, so merchants could check how their store is doing in seconds, on the go, without opening the web dashboard.
Bringing analytics into the Zid merchant app, so merchants could check how their store is doing in seconds, on the go, without opening the web dashboard.
The Zid app had no in-app analytics. To see how their store was doing, merchants had to go to the web platform, which was inconvenient for people running a business from their phone. Many asked for quick, daily insights they could check on the go.
The second challenge was harder: there was a lot of data available, and showing all of it would help no one. The real question was which metrics matter most, every day.
My mission: design an in-app analytics experience that gives merchants simple, mobile-friendly access to their business performance.
The goal was tied to the app's broader purpose: helping merchants monitor their daily operations efficiently, so they can track, analyze and act on what matters. To find the real pain points, I used four inputs:
The value wasn't more data. It was the right data, in the right format, at a glance.
I explored several iterations focused on a clear information hierarchy, a summary of the most important numbers, and visuals that make key metrics stand out.
The dashboard came with the states merchants actually run into: a clear message when there is no data for the selected period, a friendly error state, and a date filter to change the period.
The design wasn't static. I tested the feature with merchants multiple times, and each round of feedback shaped the next iteration, making it more intuitive, functional and useful.
Next phase: trend-based suggestions to help merchants understand how to act on what they see, and deeper analytics for advanced users, while keeping the interface simple for everyone else.