Reem Alharthi

I turn user behavior into product growth.

Senior Product Designer

PLG • Activation • UX Strategy

Download CV ↓ Work with Reem
4+yrs
B2B & B2C · web & mobile products
300+
Practitioners trained & mentored
+15%
Subscriptions from in-app onboarding
5+
Domains: fintech, logistics, e‑commerce, CX & AI
UXMC
NN/g UX Master · Management & Interaction Design
#1
Product Design in Saudi Arabia · Favikon, Sep 2026
01 — Work

Selected work

Growth · PLG Zid app registration and store creation screens
Zid App · E-commerce SaaS · Mobile

Turning app downloads into subscriptions

In-app registration, onboarding and a PLG strategy that turned the merchant app into an acquisition channel.

+15%subscriptions from the app1 dayregistration & onboarding
Bilingual design · EN / AR Read the case study →
LockedGrowth · PLG activation Before: a long onboarding. After: sign up, connect one account, start replying. Numbers are hidden.
B2B SaaS · AI customer service · PLG

Accelerating time to first value through PLG

Redesigning onboarding for product-led growth by simplifying the journey from sign-up to the first reply, enabling users to experience value independently.

  • Simplified the path to first value
  • Reduced onboarding complexity
  • Enabled a self-serve experience
time to first valuesteps to first valueCX dependencyNumbers are hidden and shared on request.
Bilingual design · EN / AR
LockedAI product · 0 → 1 Illustration: upload audio, AI turns it into English and Arabic text, with search, sentiment and summary
B2B SaaS · AI audio transcription

Turning audio into searchable, actionable transcripts

Led a new AI product end to end: competitive analysis, AI prototypes to test the concept, wireframes for alignment, features defined with business and PM, then delivery. Research uncovered features the client needed.

0 → 1new AI product4 monthsdiscovery to delivery
Bilingual design · EN / AR
LockedResearch · Strategy Illustration: data, then insight, then decision
B2B SaaS · Evaluative research · PLG

Can a data product sell itself?

An evaluative study on whether a social listening product could move to product-led growth, and what must change for users to see value instantly.

LockedLeadership · UX maturity NN/g UX Maturity Model stages, from Stage 3 last year to Stage 4 today
B2B SaaS · UX maturity · Leadership

Raising UX maturity, one stage in one year

An initiative I started to show the strategic role of design: I built and led the team, launched sub-initiatives, and measured the impact with the NN/g model.

Feature design · Data Zid app Analytics screen in English and Arabic
Zid App · Analytics · Mobile

Turning store data into daily decisions

In-app analytics that give merchants a daily snapshot of their store, built on research with merchants and the success team.

5key daily metrics2 monthsresearch to design
Bilingual design · EN / AR Read the case study →
UX revamp · Mobile-first Zid shipment tracking page on mobile and desktop
Zid · Shipment tracking · Web

Answering “where's my order?” before customers ask

A mobile-first redesign of the customer tracking page that cut status inquiries and lifted satisfaction.

13statuses, clearly written1 monthproject
Bilingual design · EN / AR Read the case study →
Scroll for more →
02 — Who

Meet Reem

Portrait of Reem Alharthi
Senior Product Designer

If you're looking for someone to just draw screens, let AI tools do it. If you need a thinking partner who understands the business, challenges assumptions and finds the right problems to solve, let's talk.

I'm Reem, a strategic product designer focused on turning ambiguity into clear product decisions. I connect user behavior, business goals and UX strategy to uncover the root causes of product friction, not just redesign interfaces.

My work centers on activation, onboarding, product clarity and behavioral UX, through research-driven decisions. I think and act like an owner, building self-serve flows that prove value before asking for commitment.

I've led UX improvements that increased activation, reduced friction and helped teams make smarter product decisions. As an Apple Developer Academy alumna and UX trainer, I've trained 300+ designers to think beyond screens. Teaching is how I test my own thinking.

And yes, I'm AI-powered, if you'd like to call it that.

PLG & ActivationProduct StrategyAI-powered ProductsDesign SystemsUX ResearchWorkshop Facilitation
03 — Approach

I design for behavior, not the other way.

Why before how
  1. What is the real problem?
  2. What proves it exists?
  3. Which number changes if we solve it?
My method

Experiential-First Discovery

Design ThinkingLean UXNielsen heuristicsJTBD
04 — Experience

Where I've made an impact

  1. Jun 2025 – Oct 2026Full-time
    Lucidya AI-native CX platform
    Growth Product DesignerDec 2025 – Oct 2026
    • Led PLG design initiatives that increased first-time user value through research-driven decisions.
    • Led discovery (user research, journey mapping, UX audits) to improve onboarding, activation and self-serve adoption.
    • Shaped product strategy with leadership by turning user insights, behavioral data and business goals into design recommendations.
    • Advanced UX maturity from Stage 3 (Emergent) to Stage 4 (Structured) in one year by leading an ongoing UX Awareness initiative.
    • Mentored and trained a UX/Product Design intern.
    Product DesignerJun 2025 – Dec 2025
    • Led end-to-end design for AI-powered audio transcription and monitoring solutions.
    • Drove early product exploration through competitive research and rapid prototyping.
    • Delivered high-fidelity bilingual (EN/AR) designs, ready for implementation.
    PLGUX MaturityAI products
  2. Aug 2026Contract
    Product Design Trainer
    Olo Academy
    • Trained beginners through Manara, an interactive UX/UI program with hands-on exercises in every session.
    TrainingCurriculum design
  3. Jul – Dec 2025Contract
    UX Trainer | Training Designer & Facilitator
    Confidential Government
    • Designed and delivered "Smarter UX: From Analysis to Decision", run 4 times for 200+ beginner and intermediate practitioners, from an idea to a complete case study and product project.
    200+ trained · 4 cohortsStrategic thinking
  4. Oct 2022 – May 2025Full-time
    Product Designer
    Zid E-commerce SaaS
    • Led UX for the Zid app (15K+ active merchants, 4.8/5 App Store rating); in-app registration and onboarding increased subscriptions by 15%.
    • Part of the PLG initiative that raised monthly conversion from 0.2% to 25% and cut registration and onboarding to a single day.
    • Audited the full app and redesigned analytics, add-product and onboarding; enhanced the Zid Pay activation flow and contributed to the design system.
    • Completed a 3-month Product Manager rotation (Jan – Mar 2024) to build empathy with PMs and strengthen design–product collaboration.
    +15% subscriptionsPLG
  5. 2021 – 2022Programme
    Apple Development & Design Trainee
    Apple Developer Academy
    • Led UX design and research for mobile apps; prototyped in SwiftUI and ran usability testing with Apple advisors.
    • Broke down complex problems into solutions that worked and inspired the team.
    UX researchSwiftUI prototypingUsability testing
Recognition
Design Hero of Q4Lucidya · Jan 2026
Mid-Year High PerformerZid · Jun 2024
05 — Credentials & Education

Certified & trained by the best

NN/g UX Certified Master badge: Interaction Design, Management
UX Master Certified · UXMC · Feb 2025

Nielsen Norman Group

The highest UX certification NN/g offers, earned by completing 17 courses, passing their exams, and 100+ hours of training across Interaction Design and UX Management.

MasterInteraction DesignUX Management
Also certified & trained by
IDEO UHuman-Centered Strategy Certificate · Designing Strategy, Activating StrategyOct 2026
Product SchoolProduct-Led Growth Micro-Certification · PLGCApr 2026
Nielsen Norman GroupDemonstrating UX ValueMar 2026
MemoriselyAI Design System BootcampJan 2026
GoogleUX Design Certificate2023
TVTCTraining of Trainers (TOT)2020
Interaction Design FoundationCourses by Don Norman and Nir Eyal · AI PlaybookIxDF
Education
2021 – 2022

Apple Developer Academy

Development & Design Programme

First cohort of the first Apple Developer Academy in the Middle East.

2012 – 2017

Umm Al-Qura University

BSc Computer Science
06 — Talks & Workshops

From analysis to decision

Reem presenting Designing for Value on the Tuwaiq Academy stage at LEAP 2026Stage talk LEAP 2026 · Tuwaiq Academy · Sep 2026

Designing for Value

An invited talk on the role of user experience in product growth and business outcomes.

Illustration: design is the visible tip, value lies beneath: clarity, trust, better decisions, business outcomes
Webinar · Recorded UX Writing bil Arabiya · Aug 2026

The Hidden Value of Design Thinking

A two-hour interactive webinar on how design decisions connect to business outcomes.

120+registered2 hrsinteractive
Watch the recording ↗
Illustration: the Manara learning path, from basics to research, wireframes and UI
Course · Recorded Olo Academy · Aug 2026

Manara: Start your journey in UX & UI design

An interactive course for beginners, with hands-on exercises in every session.

6sessions
Watch the recording ↗
Training program Government & university · Jul – Dec 2025

Smarter UX: From Analysis to Decision

Strategic thinking, from an idea to a complete case study and a full product project.

200+participants4cohorts
Workshop Technical College of Telecom & Information · Jul – Aug 2025

From Idea to Product

A UX workshop I designed and facilitated.

90+participants
Scroll for more →
07 — Articles

Articles & Thoughts

All articles on Medium ↗
08 — Voices

What people say

I really enjoyed working with Reem on our PLG project. One thing I appreciated about her was that she asked the right questions and helped us think more clearly about the problem we were solving.
Hasan AlhindiHead of Product · Lucidya
She didn't just work as a designer — she thought and acted like an owner. Reem made the most of her experience by contributing to multiple products and taking on various roles. She handled several high-profile projects and delivered outstanding results.
Hussam GharawiManaged Reem directly · Zid
Her grasp of UI/UX goes far beyond visual design. What sets Reem apart is that she owns the full journey, starting from market research and data, through direct conversations with customers and internal stakeholders, with design coming as the natural outcome of that process.
Mohammad FraihatGrowth Product Manager · Lucidya
You have a strong ability to turn complex requirements into clear, user-friendly designs. In Squad 8, priorities often shift and unexpected requests come up, and you handle them very well with flexibility and responsiveness, always delivering on time. You are also collaborative, open to feedback, and quick to iterate.
Basma AlqethamiProduct Manager · Lucidya
Reem led our PLG efforts and UX awareness, and she did it with real passion and professionalism. She cared about the work, and it showed in every piece she delivered. She pushed us to think about the user experience, and that made a lasting difference in how we work.
Mohamed HazemSenior Product Designer · Lucidya
You were always acting as the owner of this initiative. What I really appreciate is how deeply you think through the user experience — and how proactive you are in validating ideas, digging into tools like LogRocket to understand trial users.
Muhab AbbasCross-functional partner · PLG
Reem brings great value to discussions — especially when it comes to copy decisions — offering well-reasoned perspectives that elevate the final outcome.
Heba Abd ElmoaatySenior UX Writer · Lucidya
An exceptionally talented product designer who seamlessly combines creativity and functionality. Her user-first mindset and attention to detail result in intuitive, impactful designs that solve real problems.
Wafa AlgarniUX Strategist · Same team
She brought a rare combination of creativity, clarity, and collaboration to every challenge we faced. She doesn't just complete tasks; she brings meaning and depth to everything she does.
Najat SughayyirTechnical PM · Apple Academy
If you're looking to work with someone who can help you achieve the best digital product designs, Reem is that person. She is focused, dependable, and objective-oriented.
Hanan Al RumayyanProduct Designer · Apple Academy
I attended a session delivered by [Reem], and it was one of the most inspiring and professional sessions I've attended in the UX field. Reem has an exceptional ability to simplify concepts and explain them in a clear way that truly leaves an impact.
Norah A. O.UX Researcher · Workshop attendee
You have been a source of support and encouragement throughout my training journey, and you have contributed to outstanding results that truly deserve appreciation and praise.
Zeyad AlshlwiMentee · Lucidya
12 voices →
09 — Work with me

Work with Reem

Advisory, project work, mentorship or training. Leave your email, pick what fits, and I'll get back to you.

What would you like to book?

Pricing depends on scope. You'll get a quote before anything is confirmed.

Your email app will open with your request ready. Just press send.

10 — Contact

Let's build for humans.

Email me · harthira@gmail.com
LinkedIn ↗ Medium ↗ Work with Reem